However, if you really listen closely to “Level Up,” it’s far more than a mere workout party track. No one else can bring the energy quite like Ciara, and (on the surface, at least) that’s what separates her from other 2000s R&B stars who have since failed to match her longevity. Bizarrely enough, executives at Cici’s former label believed the track would flop, even though the song and its accompanying video showcase the very best of what she’s capable of. After consistently giving us dancefloor goodies for the past decade and a half, this could have been a risky move, but Cici smartly brings it all together here with a newfound confidence that’s helped create her most well-rounded album in years.Ĭiara first provided us with a glimpse of Beauty Marks almost a year ago with the release of “Level Up,” an undeniable banger that inspired the world to dance in an online challenge that went viral. Rather than veering away from the emotional direction Jackie took, Ciara leans even harder into vulnerability on her seventh studio album, which also happens to be her first release as an independent artist.
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